We […] LAY'S® has a potato chip flavor for every occasion! Lay’s is releasing eight new potato chip flavors as part of a new Tastes of America campaign. Attention, foodies: Lay's is about to drop eight new potato chip flavors! Lay's releases three new music-inspired potato chip flavors as part of what they're calling the "Turn Up the Flavor" program. Lay's chips have a new look — and a very comforting new flavor It's the first time the brand's logo has been updated in over a decade. I ate the new Lay's 'Tastes of America' chips so you don't have to: New England got the worst flavor Updated Sep 17, 2019; Posted Jul 31, 2018 By Nick O'Malley | nomalley@masslive.com Even though these flavors are regional, fans of new and weird potato chips can buy all eight flavors on Lay’s official website. To celebrate the launch, Lay's is embarking on a culinary expedition around the country, popping up at local food festivals and get-togethers to celebrate the flavor of every region. In addition to the eight new bags, Lay’s is reviving some old favorites (but non-winners) from old Do Us a Flavor contests and limited-edition runs. Many of us would purchase all three to fill out stomachs with potatoes and fill Frito-Lay’s coffers with that sweet, sweet Do Us A Flavor money. Combining the great taste of our LAY'S® signature potatoes with all your favorite flavors, LAY'S® uses only the best ingredients. Lay's has a history of releasing delicious and interesting potato chips flavors. Wherever celebrations and good times happen, LAY'S® potato chips will be there just as they have been for more than 75 years. In previous years, Lay’s rolled out several flavors at one time for its Do Us A Flavor promotion. Lay's just revealed 8 new limited-edition chip flavors inspired by various regional cuisines in the US. Now the company is upping the ante with Lay’s Tastes Of America . But it's 2018, ... and Biscuits & Gravy-flavored chips they debuted a few years back. Lay’s is releasing eight new potato chip flavors; the most the company has ever released at the same time. This year, with its Tastes of America promotion, it’s different. Lay's is changing things up yet again with its new line of "Tastes of America" flavors that interpret popular dishes from different regions of the US. Frito-Lay, which is owned by Purchase, N.Y.-based PepsiCo, will promote its new flavors via “flavor celebrations” at regional food festivals across the country during its Tastes of America tour. The good news with Lay’s 2018 line-up of new chips is they’ve taken away (for now) the public contest element, opting instead to introduce eight new flavors inspired by regional American cuisine. Nova Scotia, get ready for the most EPIC collaboration of all time. Lay's is releasing eight new potato chip flavors; the most the company has ever released at the same time. From July 30 through September 23, flavors like Fried Pickles with Ranch and Pimento Cheese will be making their way to store shelves across the country. The brand will be joined by Hannah Hart, star of the Food Network series "I Hart Food," sporadically throughout the tour. Yes, that’s right, EIGHT. Get your hands on our yummable flavours today! Introducing the all-new, perfectly popped potato snack from Lay’s®! The three limited-time time flavors are each inspired by a different genre of music: pop, hip hop, and rock. The new “Tastes of America” flavors showcase local cuisines across the nation.