At the American Marketing Association, we’re building the essential community for marketers. To start, here are explanations from the American Marketing Association (AMA), marketing’s professional organization, and Dr. Philip Kotler, the author of business school marketing classics. The AMA is a powerful ally in patient care, giving strength to physician voices in courts and legislative bodies across the nation. The first step for any marketing strategy, including social media marketing, is to define your goals. Innovation starts with a challenge. The association, which began in the early 1900s, now boasts 76 chapters and thousands of members across the country. American Medical Association, organization of American physicians, the objective of which is ‘to promote the science and art of medicine and the betterment of public health.’ It was founded in 1847, and in the early 21st century it had about 240,000 members. Happy pre-Leap Day! © 2020 American Marketing Association. The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. The YourMembership Team. Resource Center / Blog / 3 real ways to improve your membership marketing program. Some say marketing communications can be summarized in six M’s. • The American Marketing Association definition of Marketing: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” AMA – 2004. ASAE Foundation How Associations Innovate to Solve Problems. The AMA is dedicated to driving medicine toward a more equitable future, removing obstacles that interfere with patient care and confronting the … The Association has been very successful in growing awareness for the disease, but we also need to build a much deeper and broader understanding of the value of the full mission of our organization. How do you attract new patients to your dental practice? The Association is the leading voluntary health organization strengthening the momentum of the Alzheimer’s disease movement. The American Marketing … 3 real ways to improve your membership marketing program. We have a global audience in this forum. American Marketing Association (AMA): An association of individuals and organizations that are considered to be leaders in the marketing industry. Marketing Definitions. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.